[Company Name]            
Competitive Market Benchmark Analysis for Services Company          
[Date]            
             
Gray cells are calculated for you. You do not need to enter anything in them.         
Line items [Company Name] [Competitor 1] [Competitor 2] [Competitor 3] [Other] Market
Annual revenue $8,000,000.00 $10,000,000.00 $11,000,000.00 $11,000,000.00 $15,000,000.00 $55,000,000.00
Market share 14.55% 18.18% 20.00% 20.00% 27.27%  
Gross margin 32.00% 25.00% 29.00% 38.00% 44.00% 33.60%
Market variance -1.60% -8.60% -4.60% 4.40% 10.40%  
Operating ratio 24.00% 19.00% 23.00% 27.00% 29.00% 24.40%
Market variance -0.40% -5.40% -1.40% 2.60% 4.60%  
Number of days of sales outstanding 58 65 72 46 60 60
Market variance -2 5 12 -14 0  
Return on equity 16.00% 20.00% 18.00% 13.00% 12.00% 15.80%
Market variance 0.20% 4.20% 2.20% -2.80% -3.80%  
Debt-to-equity ratio 26.00% 78.00% 27.00% 32.00% 35.00% 39.60%
Market variance 13.60% -38.40% 12.60% 7.60% 4.60%  
Earnings per share $1.20 $1.43 N/A (Private) $0.25    
             
Employee statistics            
Average number of employees 80 90 100 90    
Annual revenue per employee $100,000.00 $111,111.11 $110,000.00 $122,222.22   $110,833
Market variance ($10,833.33) $277.78 ($833.33) $11,388.89    
Annual compensation per employee $80,000.00 $85,000.00 $90,000.00 $80,000.00   $83,750
Market variance ($3,750.00) $1,250.00 $6,250.00 ($3,750.00)    
             

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Competitive market benchmark analysis.xls




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