| Marketing Budget Plan |
| Last updated: |
<enter date of last update here> |
|
|
|
|
|
|
|
|
|
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
Jan |
Feb |
Mar |
Apr |
May |
Jun |
Jul |
Aug |
Sep |
Oct |
Nov |
Dec |
Total |
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
| Personnel |
|
|
|
|
|
|
|
|
|
|
|
|
|
| Salaries, wages |
|
|
|
|
|
|
|
|
|
|
|
|
$0 |
| Benefits |
|
|
|
|
|
|
|
|
|
|
|
|
0 |
| Payroll taxes |
|
|
|
|
|
|
|
|
|
|
|
|
0 |
| Commissions and bonuses |
|
|
|
|
|
|
|
|
|
|
|
|
0 |
| Personnel Total |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
| Market Research |
|
|
|
|
|
|
|
|
|
|
|
|
|
| Primary research |
|
|
|
|
|
|
|
|
|
|
|
|
$0 |
| Secondary research |
|
|
|
|
|
|
|
|
|
|
|
|
0 |
| Library management |
|
|
|
|
|
|
|
|
|
|
|
|
0 |
| Market Research Total |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
| Marketing Communications |
|
|
|
|
|
|
|
|
|
|
|
|
|
| Branding |
|
|
|
|
|
|
|
|
|
|
|
|
$0 |
| Advertising |
|
|
|
|
|
|
|
|
|
|
|
|
0 |
| Web sites |
|
|
|
|
|
|
|
|
|
|
|
|
0 |
| Direct marketing |
|
|
|
|
|
|
|
|
|
|
|
|
0 |
| Internet marketing |
|
|
|
|
|
|
|
|
|
|
|
|
0 |
| Collateral |
|
|
|
|
|
|
|
|
|
|
|
|
0 |
| Press relations |
|
|
|
|
|
|
|
|
|
|
|
|
0 |
| Public relations |
|
|
|
|
|
|
|
|
|
|
|
|
0 |
| Analyst relations |
|
|
|
|
|
|
|
|
|
|
|
|
0 |
| Events |
|
|
|
|
|
|
|
|
|
|
|
|
0 |
| Marketing Communications Total |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
| Channels |
|
|
|
|
|
|
|
|
|
|
|
|
|
| Channel communications and training |
|
|
|
|
|
|
|
|
|
|
|
|
$0 |
| Channel promotions and incentives |
|
|
|
|
|
|
|
|
|
|
|
|
0 |
| Channel commissions/bonuses |
|
|
|
|
|
|
|
|
|
|
|
|
0 |
| Channels Total |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
| Customer Acquisition & Retention (CAR) |
|
|
|
|
|
|
|
|
|
|
|
|
|
| Lead generation |
|
|
|
|
|
|
|
|
|
|
|
|
$0 |
| Customer loyalty |
|
|
|
|
|
|
|
|
|
|
|
|
0 |
| CAR Total |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
| Other |
|
|
|
|
|
|
|
|
|
|
|
|
|
| Postage |
|
|
|
|
|
|
|
|
|
|
|
|
$0 |
| Telephone |
|
|
|
|
|
|
|
|
|
|
|
|
0 |
| Travel |
|
|
|
|
|
|
|
|
|
|
|
|
0 |
| Computers and office equipment |
|
|
|
|
|
|
|
|
|
|
|
|
0 |
| Other Total |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
| Total Marketing Budget |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |
$0 |